What people report on
Commerce, SaaS users, content and agency work. Each one starts from the models that kind of application already has, and shows the reports they turn into.
Commerce reporting
Revenue, orders, average order value and refunds from the Order model your shop already has, covering everything you have ever sold rather than starting at zero today.
SaaS user reporting
Signups, activation and the steps between them. Funnels keep whole people when data is sampled, so a conversion rate still means what it says.
Content reporting
Posts, authors and topics from the models your CMS already has, with bounded dimensions that say what went into Other rather than quietly dropping the tail.
Reporting for agencies
A project per client, a share link per stakeholder, and a scheduled email that arrives before the meeting rather than being assembled during it.