What people report on
Commerce, SaaS users, content and agency work. Each one starts from the events that kind of application already emits, and shows the reports they turn into.
Commerce reporting
Revenue, orders, average order value and refunds from the order events your shop already fires, with the comparison stated honestly when there was no previous period.
SaaS user reporting
Signups, activation and the steps between them. Funnels keep whole people when data is sampled, so a conversion rate still means what it says.
Content analytics
Reads, authors and topics from publish and view events, with bounded dimensions that say what went into Other rather than quietly dropping the tail.
Reporting for agencies
A project per client, a share link per stakeholder, and a scheduled email that arrives before the meeting rather than being assembled during it.